Creative Destruction :Why Companies That Are Built to Last Underperform the Market-And How to Successfully Transform Them,Richard Foster &Sarah Kaplan, Doubleday/Currency
Barbarians to Bureaucrats Corporate Life Cycle Strategies, Laurence M.Miller, Fawcett Columbine
The Innovator’ Dilemma: When New Technologies Cause Great Firms to Fail. Clayton M. Cchristensen, Harper Business
Mission Possible :Bing a World-Class Organization While There’s Still Time, Ken Blanchard&Terry Waghorn, Mcgraw-Hill
The Myth of Excellence, Why Great Companies Never Try To Be The Best At Everything, Fred Crawford&Ryan Mathews, Crown
Strategy Safari: A Guided Tour Through The Wilds of Strategic Management, Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel, Free Press, Doubleday/Currence (藤嘉则監訳 東洋経済新報社)
Innovation: The Attacker’s Advantage, Richard Foster, Summit Books
The Solutions Focus: The S.I.M.P.L.E Way to Positive Change, Paul Z. Jackson & Mark Mckergow, Nicholas Brealey
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Tested Advertising Methods, John Caples & Fred E. Hahn, Prentice神田昌典訳 フォレスト出版
Magic Words That Bring You Riches, Ted Nicholas, Nicholas Direct Inc.
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and ma, Joseph Sugarman, Delstar