A:Employees who are involved in the design and/or manufacture of a product must totally understand and believe in the product nd use ily in this way can they continually modify and improve it to the customer's satisfaction.Any roduct must be constantly finetuned to meet the changing needs and demly by getting the employees nvolved with the product and excited about it can this improvement occur.
A:At one time,for all of our new product launches,our chief engineer would release a press statement about its virtues.But when I was given responsibility for a new launch,I decided to get three of our largest customers to videotape an endorsement or use in our marketing campaign.The result was a far higher level of credibility,and we exceeded our sixmonth sales quota.We now use personal endorsements routinely when we launch our products.
A:During my summer internship I was assigned the task of conducting a benchmarking study for all themunicationexpenditures for a major utility.I had to get the consensus of employees in several different departments.Unfortunately,they resented the fact that I was just a summer intern,and they refused to cooperate. I had to schedule individual meetings with every employee and persuade each one that what I was doing would be ultimately beneficial to his or her own department and to thepany.After a frustrating month I finally got everyone's cooperation,the project went flawlessly,and in the end I received a bonus for my efforts.